• Most people love to "buy" but hate to feel "sold".
  • People buy from people:
    1. who understand their business, and
    2. can help to solve their problems.
  • Traditional manipulative sales methods are dangerous and do not create repeatablity.
  • Understand buyer behavior to anticipate the next move.
  • Successful salespeople behave in a way that makes the people want to buy from them again.